Last updated: 19 July 2026. DRAFT — pending review by a Malaysian advocate & solicitor before public launch.
1. Who we are
This website is operated by Pure Eats Sdn. Bhd. (Company Registration No. 202501045206 (1646614-D)) (“Pure Eats”, “we”, “us”), a company incorporated in Malaysia with its registered address at A-25-11, Residensi Emerald Damai, No. 2, Jalan Desa Cheras 10, Taman Desa Cheras, 56000 Cheras, W.P. Kuala Lumpur, Malaysia and its principal place of business at 33-02, Jalan Eco Majestic 10/1C, Eco Majestic, 43500 Semenyih, Selangor, Malaysia. Contact: feedback@pure-eats.co / WhatsApp +6016-232 0284. These disclosures are made pursuant to the Consumer Protection (Electronic Trade Transactions) Regulations 2012.
2. The service
Pure Eats sells prepaid meal-subscription packages. A package purchase grants meal credits (and, for certain packages, dessert/juice credits) which recharge automatically at the start of each billing cycle at the then-current package price. Credits are redeemed against weekly meal deliveries within the Klang Valley, or at participating Pure Eats café locations. All prices are stated in Ringgit Malaysia (RM) and, where applicable, are inclusive of Sales and Service Tax (SST).
3. Ordering, cutoff and delivery
Weekly meal selections close every Thursday at 7:00 PM (Malaysia time) for the following week. After cutoff, selections are final. If you make no selection, our kitchen will select meals on your behalf, avoiding allergens recorded in your allergy profile. Deliveries are made on Sundays and Tuesdays, subject to a minimum of 5 meals per delivery. Meals are blast-chilled and must be refrigerated on receipt; consume within 7 days and follow the storage label. Risk in the goods passes to you upon delivery to the address you provided.
4. Payment, recharges and credit expiry
By purchasing a package you authorise recurring charges to your chosen payment method at the start of each cycle until you stop the subscription. Credits from each recharge expire after the validity period stated for your package (1 to 12 months). Expired credits are forfeited without refund. We will send reminders before expiry. You may pause deliveries; during a pause, credit expiry continues to run and recharge billing continues on schedule. You may stop the subscription at any time, which ends future recharges; remaining credits stay usable until their expiry. Save as required by law, unused credits are not refundable in cash.
5. Allergens and health disclaimer
Our menu is formulated for a general low-carbohydrate/ketogenic audience and is not medical or dietary advice. Nutritional values are estimates based on standard recipes. Our kitchen handles multiple allergens and we cannot guarantee the absence of cross-contamination. It is your responsibility to keep your allergy profile accurate and to review flagged warnings before confirming an order. Nothing in these terms excludes liability that cannot be excluded under the Consumer Protection Act 1999, including the implied guarantees as to acceptable quality and fitness for purpose.
6. Accounts
Login is by one-time code to your registered WhatsApp number, phone number, or email. You are responsible for keeping access to those channels secure and for all activity under your account. Changes to your registered phone number are processed through customer service with identity verification and a 48-hour security hold on sensitive actions.
7. Promotions, referrals and credits
Promotional codes, referral rewards and other free credits are limited as stated at issue (including one-per-customer and first-purchase conditions), have no cash value, are not transferable, and may be withdrawn prospectively at any time. Only one price discount applies to any purchase.
8. Acceptable use and reviews
Reviews and comments you submit may be published after moderation, and by submitting them you grant us a non-exclusive licence to display them on our website and marketing materials with your first name or nickname. We may decline or remove content that is unlawful, misleading or abusive.
9. Liability
To the extent permitted by Malaysian law, our aggregate liability arising out of any order is limited to the amount paid for that order, and we are not liable for indirect or consequential loss. Nothing limits liability for death or personal injury caused by negligence, for fraud, or under any consumer guarantee that cannot lawfully be excluded.
10. Governing law and disputes
These terms are governed by the laws of Malaysia. Disputes are subject to the non-exclusive jurisdiction of the Malaysian courts. Where eligible, you may instead refer a claim to the Tribunal for Consumer Claims Malaysia (TTPM) for claims within its monetary limit.
11. Changes
We may update these terms prospectively; material changes will be notified via the website or your registered contact channel. Continued use after the effective date constitutes acceptance. Your personal data is handled per our Privacy Policy (Notis Privasi).